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Paralympic swimmer and painter Sümeyye Boyacı is known in Turkey and around the world as a symbol of determination, perseverance, and success. A mentor on the Entrepreneurial Warrior (GIS) platform, Sümeyye is an inspiration not only for her achievements in…

Psychological targeting aims to identify and target consumers not only based on characteristics such as age, gender, and residence, but also on their psychological traits. It’s a powerful application of tailoring customers to their personality traits and is often based…

Once a company has specialized in customer acquisition and begun the process, the biggest challenge is keeping its customers loyal and active. There are various strategies that can be used to re-engage customers who may become inactive due to changing…

Finding the phone numbers of your customers or potential customers you’re trying to acquire and then trying to influence them through calls or plain advertisements is becoming increasingly difficult and unpleasant because customers often find sales pitches and attempts at…

Sürekli öğrenin ve güncel kalın: Bir girişimci olarak işinizi etkileyebilecek yeni trendler, teknolojiler ve pazar değişikliklerinden haberdar olmak önemlidir. İş yayınlarını okumaya, iş etkinliklerine katılmaya ve becerilerinizi geliştirmek için kurslara katılmaya zaman ayırın. Net hedefler belirleyin: Başarılı bir girişimcinin nereye gitmek istediği…

MeliBio, a US-based startup, has taken on the mission of making honey that is molecularly identical to the real thing, with the same benefits and flavor, but without any bees involved. Until now, there had been work done on sustainable…

İş Fikrini Belirlerken Sorulması Gereken Sorular Bir iş kurmak ve kendi işinin patronu olmak her ne kadar kulağa hoş gelse de bu iş kolay değildir ve girişimcilik serüvenine başlamadan önce sormanız ve değerlendirmeniz gereken konular vardır. Bu konulardan hiç şüphesiz…

As in every sector, the marketing world is undergoing change and transformation, and in this rapidly changing marketing landscape, staying one step ahead of your competitors is becoming increasingly important for success. As 2022 draws to a close, sales and…

What is an “Open Startup” and Why is it Important? The concept of an “Open Startup,” which doesn’t yet have a clearly defined name in the business world, commits to maximum transparency, both internally and externally, for a modern and…

Starting and sustaining a startup from scratch can be both a challenging experience and one of the most exciting and rewarding journeys we’ve ever undertaken. We all develop certain thoughts and beliefs about starting and maintaining a startup. While some…