Personalized, Signed Venture Warrior: Entrepreneurship and Branding in the New Order

Our book, a finalist in the Platinum Business Book Awards, is now available in a second, expanded edition! You can order a signed copy right here.

WHAT WILL YOU FIND IN THIS BOOK?

How are large-scale and impactful entrepreneurial projects built with the support of the international community?
How can a company combine combating social problems with profitability?
How can we adapt to the times with insights from different disciplines, from positive sciences to technology?

Our problems are increasing exponentially with our population. Politicians’ local solutions, the UN a victim of bureaucracy, volunteer work that doesn’t align with economic realities, and companies that view social benefit as a means to an end in pursuit of advertising are failing to address global issues. The invisible hand of dominant capitalism has succeeded in regulating the market, but now that same hand is responsible for enormous problems such as the climate crisis, the rapid extinction of species, and the imbalance in wealth distribution.

We can no longer tolerate waiting for a savior. The time has come for Venture Warriors who are focused on sustaining life and who can combine profit with purpose. Now, all companies and everyone starting a business are expected to genuinely address global social problems and focus on real needs, not just demand.

This book serves as a guide on what can be done to transform entrepreneurs and institutions into globally supported entities in the new world order. It aims to provide those who will make a difference with intellectual depth, establishing the right balance between life satisfaction, earning money, and providing social benefit. By redefining entrepreneurship and branding from an interdisciplinary perspective, the book proposes a new socio-economic model for problem-solving in the post-capitalist era.

Berke Sarpaş re-examines and guides us all on the fundamentals of entrepreneurship and branding. I recommend this book to everyone; it should be read with notes. Dr. Mahfi Eğilmez

Berke, with his unique approach that blends experience with the future, addresses the challenging process of entrepreneurship and branding in a multi-dimensional way. Faruk Eczacıbaşı

This book should be read by everyone and even become a textbook! Ufuk Tarhan

Berke has been successfully walking a challenging and long road with entrepreneurs for many years. Now, with this book, he generously shares the experience he has gained from this long journey with everyone who has an entrepreneurial spirit. Leyla Alaton

Second Edition Date: December 20, 2023

First Publication Date: May 24, 2022

ISBN: 786254495885

Language: Turkish

Number of Pages: 454

Binding Type: Paperback

Paper Type: Book Paper

Dimensions: 13.5 x 21 cm